Mobile Video Emerges as Killer Service on Adoption of LTE-A

Long Term Evolution Advanced (LTE-A), the latest telecommunications technology that enables users to download a movie in 43 seconds, has heralded a new trend where people turn to mobile devices to watch videos. People often wear earphones and watch videos on their smartphones in a bus or subway trains during commuting time. With the adoption of LTE-A, a communications standard which offers access to the Internet at a pace twice faster than that of the 4G LTE, mobile video services are emerging as a “killer” service. Videos accounted for over 51 percent of global mobile data traffic last year, and their share is estimated to reach 66.5 percent four years later, according to the world’s largest networking equipment company Cisco. Videos accounted for 64 percent of mobile data traffic in South Korea at present, and the their share is forecast to jump to 74 percent four years later, far higher than the global average. A surging number of people watch TV and do searches on smartphones or tablet PCs simultaneously.
The nation’s mobile video contents market is burgeoning in line with the latest trend. Tving, CJ HelloVision’s mobile app that broadcasts TV programs on a real-time basis and provides video-on-demand (VOD), has attracted a total of over five million subscribers last month. Meanwhile, Hyundai HCN and Pandora TV jointly launched an N-Screen service called “Everyon TV,” which allows subscribers to view purchased contents on any device including smart devices and PCs without interruption. The N-Screen app logged a total of 2.6 million downloads and 100,000 unique visits per day.

By Kim Min-su : Here