Korea’s Major Exhibition Centers

Korea’s Exhibition Centers See Growing Demand for Industry Exhibitions Related to New Growth Engines

Since 2020, when the coronavirus pandemic began, there has been gradually increasing demand for holding exhibitions, which had been suppressed due to the social and national atmosphere caused by the coronavirus pandemic. This increasing demand has led to a significant increase in exhibition hall operating profits, mainly in Korea’s major exhibition centers.
In 2023, demand for exhibitions, international conferences, corporate meetings, and year-end events at major exhibition centers across the country has almost reached the level of 2019, to where it was before the pandemic.
Based on the operation rate and rental area in 2024, it is expected to be similar to or slightly increased compared to 2023. The main reasons are attributable to the organizers’ active business promotion efforts, the resumption of international conferences, and the enlargement of exhibitions after the pandemic.
By industry group, growth is predicted for industry exhibitions related to new growth engines such as secondary batteries, biohealth, next-generation displays, and electric vehicles.

New Trends

Since the coronavirus outbreak, a notable common feature of each industry at major exhibition centers across the country been the increasing demand for exhibitions in the health, medical, optics, precision fields, culture, arts, and the public sector. Among the B2C exhibitions in specific fields, there are cases where the numbers of visitors have increased very sharply based on the consumption patterns of the MZ generation. After the pandemic, existing large exhibitions and exhibitions held by professional exhibition organizers (PEOs) in the metropolitan area have not been significantly affected and are being maintained to some extent.
Major exhibition centers aim to create new value for customer satisfaction by establishing realistic operating policies; promoting ESG to respond to the climate crisis; and expanding digitalization and convenience facilities based upon customers’ experiences – by sensitively detecting changes in society and industry, rather than merely providing venues.

 
 
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