At CES 2025, held in Las Vegas, USA, Samsung Electronics unveiled its latest ‘Home AI’ solutions, providing hyper-personalized customized solutions tailored to the needs of users based on SmartThings and artificial intelligence (AI) technology.
Samsung Electronics’ Home AI distinguishes various situations and patterns, such as the daily lives of family members, work, and leisure, and analyzes objects and spaces in the home through spatial AI ― in order to suggest more advanced solutions to users.
Samsung Electronics introduced its ‘SmartThings Ambient Sensing’ technology based on spatial AI. When this technology is applied, it can detect and analyze not only the user’s device-usage patterns, but also movements and surrounding sounds through connected devices, summarize household information according to the situation, and notify the user of situations that require action.
Samsung Electronics plans to apply its upgraded AI voice assistant ‘Bixby’ to the entire Home AI to distinguish the voices of family members, in order to improve usability.
In addition, Samsung Electronics will apply ‘One UI,’ Samsung’s integrated software experience, to TVs and home appliances to strengthen synergy among products. Software upgrades are supported for up to seven years.
Following last year’s CES, the importance of security for hyper-connected experiences was emphasized again.
Samsung Electronics is expanding the ‘Samsung Knox Matrix’ ― which uses blockchain technology to protect connected devices from security threats ― to all home appliances equipped with Wi-Fi, including mobile devices and TVs.
The ‘Knox Matrix Dashboard’ ― which shows devices connected to the Knox Matrix at a glance, and ‘Samsung Knox Vault,’ which stores sensitive user information such as biometric information in a separate security chip to protect them ― will also be expanded to include new family hub products.
Samsung Electronics introduced a number of new home AI products, including the Galaxy Book5 Pro and Book360, which are equipped with both the Galaxy AI and Microsoft’s ‘Co-Pilot+ PC’ functions.
Samsung Electronics also introduced ‘Samsung Health,’ which analyzes health indicators collected from personal wearable devices such as the Galaxy Ring and Watch using AI technology, and provides customized insights such as sleep and diet management.
Samsung Electronics announced that it will first apply ‘Samsung Vision AI,’ which supplies AI functions to the entire TV to provide users with personalized experiences by preemptively understanding their needs, tastes, and intentions, starting with new TV products this year.
Accordingly, users will be able to experience ‘Click to Search,’ which finds and provides the information and content they want with a single click from the content they are watching; ‘Real-time Translation,’ which provides subtitles changed into Korean for foreign language contents in real time; and ‘Generative Background Screen,’ which creates images that reflect the user’s tastes.
Various new screen home appliances with touch screens that enhance connectivity and convenience were also introduced.
In particular, the new product, ‘BESPOKE AI Hybrid,’ equipped with a 9-inch touch screen features an ‘AI Vision Inside’ function, which automatically identifies ingredients in the refrigerator and creates a food list.
Samsung Electronics plans to introduce a service that allows customers to immediately purchase ingredients they require through a screen installed in the refrigerator in collaboration with Instacart, an online grocery delivery company in the USA, to the American market within this year.
Examples of collaborations with various strategic partners, including Samsung Heavy Industries and Hyundai Motor Group, were also introduced.
Samsung Electronics, in collaboration with Samsung Heavy Industries, has unveiled the first ship solution that uses ‘SmartThings for Ships.’ Through this solution, crews can check the ship’s operation system at a glance, manage energy integration, and monitor any abnormal activities.
‘SmartThings for Vehicles,’ developed in collaboration with Hyundai Motor Group, provides functions such as ‘SmartThings Find’ to discover the location of a vehicle, checking and remotely controlling the vehicle status through SmartThings before boarding the vehicle, and remotely controlling home appliances through the vehicle’s infotainment system.
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