AI-based Content Creation Solution

Winning the Best Innovation Award
[INQ. NO. 2601E08] Studio Lab, an AI-based content creation company, recently announced that it has won the Best of Innovation Award in the XR & spatial computing category at CES 2026, the world’s largest IT and consumer electronics show.
Studio Lab’s product that won the Best of Innovation Award at CES 2026 is GENCY PB, a solution that combines an intelligent photography system based on AI robotics and content-creation technology. With this solution, users can experience the AI-based photography robot and enjoy an immersive, interactive experience where they can immediately view the results.
Earlier last year, Studio Lab, in collaboration with SK Telecom, opened GENCY Studio in Seongsu-dong, Seoul, bringing physical AI-based photography technology to life. Furthermore, through collaborations with global brands such as Intel, BMW, and Galderma, Studio Lab is expanding into a new offline experience platform that integrates technology, space, and content.

GENCY is a software-as-a-service (SaaS)-based product information page creation platform. When a product image is uploaded, vision AI and generative AI automatically analyze the image and create a product information page. After identifying the product design and features, the platform automatically configures product descriptions and promotional text. Product information page creation, which previously took hours, is now completed in about 30 seconds. Customized pages can also be created by entering keywords.
Gency PB is an automated photo-shooting solution. AI analyzes the subject, model pose, composition, and background to capture photos for the detailed page. It also has the ability to control ISO, aperture, and shutter speed based on the studio’s atmosphere. Studio Lab has further enhanced Gency PB to provide on-site customization. Even in confined photoshoot locations, the robot recognizes the subject, adjusts zoom settings, and automatically rotates the mannequin to find the optimal angle.
Established in 2021, Studio Lab has grown centered on AI-based deep-tech content creation technology. It has been carrying out supportive projects such as the Open Source Commercialization Support Project and the Global SaaS Promotion Project (GSIP), organized by the Ministry of Science and ICT, and NIPA, respectively.
In particular, through its AI-based automatic detail page-generation service, GENCY, Studio Lab has revolutionized content creation in the fashion industry, and has driven the digital transformation of not only commerce companies but also small businesses.
Studio Lab has won three consecutive CES Innovation Awards: Best of Innovation Award in the AI section in 2024, the Innovation Award in the robotics section in 2025, and the Best of Innovation Award in the XR &spatial computing section in 2026.

 
 
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