Samsung

Samsung Counterattacks Apple-Google Collaboration

Samsung expands its browser service counteracting Apple’s introduction of Gemini AI

While Apple is planning to strengthen its voice AI assistant Siri by introducing Google’s artificial intelligence (AI) Gemini, Samsung Electronics’ countermeasure strategy is also drawing attention. Samsung Electronics is expanding its ecosystem by expanding its Internet browsers for PCs and enhancing the connectivity between Gemini and Samsung accounts.
Samsung Electronics is currently testing Samsung’s Internet browser for Windows, which it unveiled late last year, as a beta service. At this point, it is open only to U.S. and Korean customers, but the service will be expanded worldwide in the future.

A key feature of Samsung’s Internet browser is that users can access it by logging in through Samsung’s account. This enables users to automatically synchronize bookmarks, browsing history, and open tab information used on Galaxy smartphones with their PCs.
Samsung Electronics will expand its account ecosystem to include PC-based Internet browsers through this browser for Windows. As of the end of 2024, Samsung has 1.8 billion user account information.

Samsung Electronics has seized victory in AI phone competition with the world’s first AI phone it introduced in 2024, thanks to its early partnership with Google, which develops the best AI models. As Gemini is installed as a basic AI for Samsung Galaxy phones, it is used for various Galaxy AI functions.
Samsung’s strength in customer data is its data in the home appliance sector. Home appliances like TVs, refrigerators, and washing machines are connected to Samsung account-based ‘SmartThings.’ Neither Google nor Apple has the data from customers’ home appliances.
 
 
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