Gyeongbokgung

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Explore the Surroundings of Gyeongbokgung Palace in Hanbok

Gyeongbokgung Palace is one of the most recognizable cultural heritage and tourist sites in Korea. Once a palace where the kings of the Joseon dynasty resided and ruled the kingdom, its shining presence can still be found amid majestic buildings in the heart of Seoul. The area surrounding the palace is full of experience spaces, exhibition halls, and restaurants beloved by Gen Z. This area can broadly be divided into Seochon and Bukchon areas, centered around different themes. Considering the area’s historical significance, wearing a hanbok as you explore the area can enrich your memory of the visit even further.

Explore the sensibilities of small alleyways in the Seochon area

Seochon is a village west of Gyeongbokgung Palace and can be accessed through Yeongchumun Gate, the western gate of Gyeongbokgung Palace. Once a village occupied by artists, Seochon has a rather humble, unique atmosphere with small, single-story buildings lining the narrow alleyways, in contrast to the glittering splendor of central Seoul. In recent days, Seochon has begun to draw a large crowd of younger visitors with chic and elegant boutiques, galleries, and cafés that renovate the old buildings with contemporary sensibilities.
The first stop in this Seochon trip is Groundseesaw Seochon. This exhibition space became prominent with hip and interesting exhibitions like “Photographs by YOSIGO: Holiday Memories” and “Accidentally Wes Anderson: Inspire. Discover. Adventure Awaits.” The building itself impresses with its architectural merits, which were recognized by the 2020 Seoul Architecture Award. Going inside, one can find a pond and a garden built at the center of the building, creating a peaceful ambience like that in a forest. Just visiting the building, in that sense, is an experience that exceeds one’s expectations.

When emerging from the complex net of alleyways, one finds a two-story residential building with a small signboard. This building houses the Korean branch of “Ofr.,” a French independent bookstore. This seemingly mundane residential building houses a treasure trove of chic and quirky items waiting to be discovered by the discerning shopper. From rare edition books from abroad casually arranged in piles to design posters hung up on walls with peeling paint and colorful tote bags thrown around the space, the interior space exemplifies the casual yet chic ambience that has captivated many members of the Korean Gen Z. For travelers, Ofr. offers T-shirts made in-house, cute accessories, and interior decorations that make for great souvenirs.
In a village awash in retro sensibilities, Dae-o Bookstore stands out as the most analog of its spaces. From the peeling paint of its signboard to the worn organ once belonging to the elderly couple who owned the bookstore, earthenware pots, and furniture adorned with jagae (mother-of-pearl and lacquer craft), this old hanok (traditional Korean house) building contains numerous stories that have accumulated in it since 1951. Its unique ambience led to the interior being featured in the jacket photograph of singer-songwriter IU’s first cover album, “A Flower Bookmark.” Today, Dae-o Bookstore functions as a book café, open to those who order beverages.

A two-minute walk from Dae-o Bookstore brings one to Seochon’s famous Tongin Market, a local market with a hundred-year-long history. The delicious smell from the market makes it difficult to just go past the market. The most famous dish served in the market is the oil tteokbokki, rice cakes seasoned and stir-fried in a hot pan. Unlike other tteokbokki, oil tteokbokki has a thick sauce. The rice cakes become crispy flavor bombs dense with savory flavors, culminating in a unique gourmet experience. Another option is to go for the “Coin Lunchbox,” a DIY lunchbox you can assemble with different dishes offered in Tongin Market. The coins used in exchange replicate the coins used in the Joseon period. Multilingual signage makes the experience accessible to international visitors as well.

Take the pic of the day, with hanok buildings as a backdrop, at the Bukchon area

Bukchon is another tourist site that one can visit in conjunction with Gyeongbokgung Palace. Compared to Seochon, the hanok buildings in Bukchon tend to be much better preserved, and Bukchon also has parks, a café street, and other interesting sights. The gate that originally led to Bukchon was Geonchunmun Gate, the eastern gate of Gyeongbokgung Palace, but today, visitors must use the entrance of the National Folk Museum of Korea instead.
The centerpiece of the Bukchon area is Bukchon Hanok Village. Originally a historic neighborhood occupied by the members of the royal family, yangban (aristocracy), and state officials in the Joseon period, most hanok buildings in the village follow the urban format, which eschews the open arrangement of traditional hanok buildings that reveals the central courtyard to the beholder, instead featuring higher walls that ensure greater privacy. The photo spot at the top of the hill allows one to capture the unique scenery of the hanok buildings and Namsan Seoul Tower at a distance in a single frame. Bukchon Hanok Village is a residential neighborhood, so one should not disrupt the residents’ privacy or enter the residents’ houses without permission.
When starting from Gyeongbokgung Palace and coming up the road via the Bukchon Hanok Village Information Center, one soon finds a curiously fragrant spot at the entrance to an alleyway. The fragrance comes from the brand shop “GRANHAND.,” a hip Korean fragrance brand that enjoys considerable popularity among the members of Gen Z in Korea. GRANHAND. has eight stores across Seoul. Bukchon’s branch, established in 2014 as the brand’s first store, is also the only GRANHAND. store set in a hanok building. The store offers a range of fragrance products, from perfumes to diffusers, candles, and oils. GRANHAND. is famous for describing its fragrances like works of literature. Unfortunately, these descriptions are not available in languages other than Korean. Visitors can test the fragrances to search for their favorite among the many offered in the store. The earthenware pot-shaped candle, in particular, is only offered in the Bukchon branch, so it makes for a great souvenir or a gift.
One can find a unique restaurant serving gukbap (rice soup), a Korean soul food, at the alley that leads to the National Museum of Modern and Contemporary Art, Seoul. It is ANAM, a Bib Gourmand restaurant included in the MICHELIN Guide Seoul 2024. Koreans often associate “pork and rice soup” with white or red soup, but the one served in ANAM is green in color, which comes from the oil used to flavor the soup. In winter, the oil is made with Cheongyang chili pepper and kale, while in summer, the oil features Cheongyang chili pepper and pigweed. The oil imbues the soup with a rich fragrance of vegetables. One can also add cilantro to taste.
After a meal, head to Onion Anguk for sweet desserts and tea. This bakery café is housed in a hanok space refined with contemporary sensibilities. There are terrace and table seats, but the most popular seats in the café are those in the wood-floor hall, where one can sit on the floor. Another claim to fame is its baked goods menu, represented by the Pandoro and Ang Butter (bread with red bean paste and thick butter slices). Add an iced Americano or their signature milk tea to add a layer of richness to the desserts.

•The above article is courtesy of VisitKorea, the official website of the Korea Tourism Organization (www.visitkorea.or.kr)


 
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Following BTS to Traditional Places

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K-pop group Bangtan Boys, more commonly called BTS, hasn’t let their international fame cloud their Korean roots. In the past, they filmed a music video at Gyeongbokgung Palace while dressed in hanbok, and even appeared on an NBC talk show wearing hanbok. In Korea, they visited many traditional places, creating a wonderful tour course for BTS fans looking to follow in their footsteps.

Korea Furniture Museum
BTS made an appearance in a recent episode of “You Quiz on the Block,” filmed at the Korea Furniture Museum. They aren’t the only celebrities to have visited this attraction. The guestbook includes famous international figures such as Xi Jinping, Brad Pitt, and Martha Stewart!


The Korea Furniture Museum is a unique museum that collects and displays Korea’s traditional wooden furniture. Items are grouped according to their location and use in traditional houses, as well as by material, and region of origin.


The museum takes up ten traditional houses on a hill in Seongbuk-dong that have been restored over fifteen years. By touring the museum, you can also learn about the basic structure of hanok houses, including their typical interior design, flower-patterned lattice work, chimney, and front yard.
Admission to the museum is strictly limited to those with a reservation, and tours are led by a guide, lasting approximately one hour. Through the guided tour, you can learn more about the Korean housing culture, harmonizing the furniture and nature. The museum is a great way to learn more about the beautiful traditional culture of Korea.

Awon Museum & Hotel
Awon Museum & Hotel was a filming location of the 2019 BTS Summer Package. In the film, the members of BTS also visited nearby attractions like Soyang Oseongje House and Uibongsanseong Fortress, quickly raising their popularity. The house itself was originally built in Jinju, Gyeongsangnam-do, but was move to the current location within Wanju Oseong Hanok Village.


Despite the move, the 250-year-old house still maintains the dignity of a scholar’s lifestyle from the Joseon era.
Awon Hotel can largely be divided into four spaces, including Cheonjiin – Manhyudang Hall, which was used for the cover image of 2019 BTS Summer Package.


The other spaces are Sarangchae – Yeonhadang Hall, Anchae – Seolhwadang Hall, and Byeolchae – Cheonmokdasil Room. Each area is open to touring, taking photos, and even spending the night in.
The ground below Awon Hotel is the Awon Museum, displaying modern art in the Oz Gallery. The gallery also serves a limited menu of teas and coffee. For more leisure, you can walk in the bamboo forest growing behind the hotel.

Gyeongbokgung Palace
If you’re a BTS fan, then you have to visit Gyeongbokgung Palace! They recorded a large performance here!
BTS recorded in front of Geunjeongjeon Hall of Gyeongbokgung Palace, registered as National Treasure No. 223 and the main building in the palace. Their performance, wearing traditional hanbok, was recorded for an episode of The Tonight Show Starring Jimmy Fallon on NBC in September of 2020.


After performing “Idol” in front of Geunjeongjeon Hall, they also performed “Mikrokosmos” in front of Gyeonghoeru Pavilion. Their performance was made even more spectacular thanks to the use of hundreds of drones. The pavilion appears to float atop the pond around it. It is especially popular in spring, when the weeping cherry trees around the pond are in bloom.


In May of 2015, BTS also performed before a brightly lit Heungnyemun Gate for a KBS music show. At that time, they were jokingly referred to as Heungtan Boys.

Korea House
Korea House also has connections with BTS. The cover image for the BTS edition of the Billboard magazine was taken here at Nogeumjeong Pavilion. In addition to group photos, they also took individual photos here.


Korea House is a multicomplex promoting all types of Korean traditions, from traditional food to performing arts, and even traditional wedding ceremonies.


Visitors can try a royal table d’hote, watch traditional performances, and even participate in cultural programs.


 
 
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