[INQ. NO. 2312E21] Cuckoo Electronics Co., Ltd, a comprehensive health home appliance company, recently announced that its IH twin pressure rice cooker product line, launched for the first time in the industry, recorded an average annual growth rate of 81%, and exceeded 2.5 million units in cumulative sales within seven years of its launch.

The IH twin pressure rice cooker was first introduced to the market in September 2017. The twin pressure function, developed for the first time in Korea by Cuckoo Electronics, adjusts the taste and stickiness of rice to one’s taste through ultra-high pressure and gentle IH non-pressure cooking in one rice cooker through a dual motion valve. You can make sticky and chewy rice with ultra-high-pressure cooking, and moist and somewhat dried rice with no-pressure cooking. In particular, it supports the ‘open cooking’ function, which allows you to open the lid of the rice cooker and cook freely during non-pressure cooking, making it easy to complete cumbersome dishes such as rice with vegetables.
The popularity of the IH twin pressure rice cooker rice cooker, which has a variety of functions, has steadily increased since its launch. Since 2018, when sales began in earnest, it has grown at an average annual rate of 81% as of last year, and in October of this year, cumulative sales of the twin pressure IH pressure rice cooker product line exceeded 2.5 million units.
Thanks to its high popularity, Cuckoo Electronics has launched the Twin Pressure Low-Sugar Rice Cooker, which reduces carbohydrates while maintaining the delicious taste of rice, as well as the Twin Pressure The Light with a reasonable price; and the ‘Twin Pressure Petit’, an ultra-small premium rice cooker for 1-2 person households. Thus, the lineup was diversified by launching one after another.
A spokesperson for the company explained, “The twin pressure model series, which is equipped with twin pressure technology that allows cooking by selecting ultra-high pressure or no pressure, for the first time in Korea, is leading the premium rice cooker market, recording cumulative sales of 2.5 million units within just seven years since its launch,” adding “We will continue to release new products equipped with our top-level technology at reasonable prices so that more consumers can choose us.”

 
 
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