IFA 2014

S. Korean companies to seek this year’s second round of their ever massive promotion at IFA 2014 following at the CES 2014

South Korea’s consumer electronics makers are massively seeking to promote the brand awareness of their products in the second half of the year again through participation in IFA 2014 to be held in Germany from September 5 to 10, following the similar level of the world’s largest exhibition of CES 2014 held early this year in the U.S.A.

Korean companies consider that exhibition as a best place through which they not only basically seek broader promotion, but also further proactively seize the latest trends of consumer electronics areas, in an attempt to seek aggressive response in boosting their presence in global markets. They are passionate in leading the global overall current trends of pursuing diversity, effectiveness, sustainability and, of course, elegant design and smart functionality.

Korean companies, especially small and medium-sized enterprises (SMEs) will confirm the competitiveness again of the solutions presented in previous versions of that fair in such specific areas of TVs, refrigerators, air conditioners, etc. commonly armed with strengthened smart functions, which enable convenient sharing of contents among various kinds of home appliances, and seek ideas from newer productive demands on the live site to be further armed with more innovative design and function and thereby contribute to the benefits of global consumers.

In particular, Samsung Electronics arranged ever-wider space for the fair, hinting that it strongly want to keep its larger share of leadership in global market than global some rivalry companies including LG Electronics. The global giant company will present a virtual reality headset “Gear VR”, along with Galaxy Note 4, which is expected to cause a big sensation among visitors loving to experience the virtual reality.

The concept employed for the product is the same as Google’s previously unveiled item of corrugated cardboard VR headset, but is a product that ensures easiness to wear as it uses elastic headbands and cushions at both ends of the device.

▶3D wireless finger mouse
▶Android-based media player
▶Skincare massagers
▶Phonestand
▶Clean-up robot
▶Smartphone remote camera shutter

 
 
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