[INQ. NO. 2609E02] MIZCOSMETIC has completed its preparations for KIMES BUSAN to showcase a total beauty solution encompassing face & body care devices and professional aesthetic cosmetics.
Established in 2006, MIZCOSMETIC is a professional beauty company that develops and supplies cosmetics and skin and body care devices used in skincare clinics and specialized aesthetic institutions.
It markets the professional aesthetic cosmetic brands HUTEMCELL and TBM, offering a diverse range of products including ampoules, creams, and face masks.
In addition, MIZCOSMETIC has developed aesthetic devices incorporating various technologies such as radio frequency (RF), ultrasound, and iontophoresis, providing support ranging from product-supply to device-usage training, demonstrations, management program proposals, and consulting. The company explains that it goes beyond simply supplying cosmetics and beauty devices individually, by instead proposing them as a comprehensive management system that can be utilized together in actual skincare settings.
Domestically, MIZCOSMETIC has established a specialized distribution network centered on skin care clinics and professional aesthetic institutions. It is enhancing on-site usability by conducting training and demonstrations to ensure that the characteristics of its products and devices can be effectively applied to management programs.
MIZCOSMETIC is also continuously expanding its presence in overseas markets. Currently, it exports aesthetic cosmetics and beauty devices to the UAE, the United States, Singapore, Japan, Uzbekistan, Vietnam, and Hong Kong, and is identifying distribution partners in each country through overseas exhibitions and consultations with local buyers. Through this exhibition, MIZCOSMETIC plans to introduce its key products to domestic and international buyers and industry professionals in the beauty and aesthetic sectors, as well as to discover new distribution partners. The company intends to identify market demands and reactions through product demonstrations and face-to-face consultations, and incorporate them into future product development and strategies for expanding into overseas markets.
The key equipment to be introduced at this exhibition includes NUBELLIS, EINXEL, and THERMATRIX.
NUBELLIS is a face- and body-care device utilizing microwave technology. Designed for face line and body contouring based on energy delivery and cooling functions, it allows for customized program configurations tailored to specific treatment areas and purposes.
EINXEL is a needle RF device that combines micro-needles with high-frequency energy. It allows for precise adjustment of energy and application depth according to skin condition and treatment objectives, making it suitable for intensive care programs focused on skin texture and elasticity.
THERMATRIX is a face lifting and firming device that utilizes high-frequency energy. It enables professional facial care tailored to individual skin conditions and features an unlimited cartridge system that reduces the burden of consumables and enhances the economic efficiency of equipment operation.
The professional aesthetic cosmetics brand, HUTEMCELL, is also being introduced. It is a professional cosmetic brand utilizing human adipose-derived stem cell culture fluid and PDRN as key ingredients. It boasts a product lineup ranging from basic skincare — including toners, ampoules, creams, and mask packs — to professional skincare programs. Representative products include Powder Cream, which transforms from a powder into an essence cream texture, and Exoball Ampoule, having a dual structure that separates the oil layer from the moisture ampoule layer.
MIZCOSMETIC explained that it has enhanced the professionalism and practical applicability of its products based on differentiated formulations and ingredients. The company’s greatest competitive advantage lies in its ability to propose professional cosmetics and beauty devices as a single management system. Based on 20 years of accumulated field experience in aesthetics, the company curates cosmetics, devices, and programs tailored to specific skin concerns and management goals — in order to provide customers with systematic management solutions and aesthetic operators with operational plans that consider both usability and cost-effectiveness.
“Our differentiation lies in reflecting the demands of the aesthetic field in our products and technology, and providing total solutions that allow for the combined use of cosmetics and beauty devices. We will directly demonstrate our products and meet with domestic and international buyers to expand opportunities for long-term distribution cooperation,” explained a spokesperson for the company.
Moving forward, MIZCOSMETIC plans to review country-specific certifications and distribution environments with the goal of entering the European market. The plan is to expand export business by strengthening product development and marketing tailored to local regulations and consumer demand, and by identifying specialized partners capable of distributing both cosmetics and beauty devices.
korean-electronics.com | Blog Magazine of korean electronics, brands and Goods
