Joining hands in targeting this high-value market against China

Samsung and LG, which have long completed against each other in Korean and global home appliance markets, set in motion an effort to cooperate. According to industry sources, Samsung Electronics Co. has decided to use white (W)-OLED panels made by LG Display Co. in its upcoming OLED gaming monitor, Odyssey G7, set for release this year. This follows LG Electronics Inc.’s decision to adopt quantum dot organic light-emitting diode (AD-OLED) panels from Samsung Display Co. in its gaming monitors scheduled for release in the second half of this year.

It is reported that Samsung Electronics Co. has selected panels from LG Display Co. to expand to OLED its Odyssey G7 monitor lineup, which was originally released last year using LCDs. With reports indicating that Samsung Electronics Co. and LG Display Co. have signed a panel supply contract and commenced full-scale mass-production and set manufacturing early this year. Forecasts suggest it is highly likely to launch in the second quarter of this year.
This collaboration between Samsung and LG is seen as a strategy to counter China, which has emerged as a new threat by leveraging cost-effectiveness and technological advancement.
Demand for gaming monitors in the global market has been increasing every year. Market research firm Omdia forecasts that gaming monitors will account for approximately 35% of total global monitor shipments this year. Also, it is expected that the share of gaming monitor shipments will rise to about 40% by 2029.
In particular, OLED gaming monitors are expected to overtake LCD monitors, which have been the mainstream until now, and establish themselves as the ‘new trend.’ In fact, the revenue share of OLED monitors, which stood at just 1.2% in the total global monitor market in 2022, has expanded to 7.4% in 2023, 13.6% in 2024, and reached 20% last year.
OLEDs are rising in the gaming monitor industry due to their high scan rate and response speed. OLEDs have a self-lighting structure where each individual pixel produces its own light, so they do not have the chronic problems of LCDs ― which include blacklight bleeding, slow response time, and blacklight issues (the phenomenon where black appears gray in dark scenes) ― providing overwhelming contrast ratios and vivid images that appear just like what users see with their own eyes.

 
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