Samsung leading in the U.S. premium super-large TV market, with 57% of market share for 75-inch or larger

https://korean-electronics.com//inquirySamsung Electronics established its ‘sole leading position’ in the U.S. TV market. In the super-large premium TV market, especially, the company extended its lead ahead of 2nd and 3rd runners. The company aims to strengthen its lead by launching QLED 8K TV in the U.S. market in this month.
According to the U.S. market investigation agency’s recent report, Samsung Electronics recorded a 34% share in the U.S. TV market by this August. This figure is more than twice of runners-up LG Electronics (15%), Visio, and Sony (11% for each).
Samsung Electronics widened the gap more, taking almost half of market share in US$2,500 or higher premium TVs.
Samsung Electronics recorded 44% from January to August in this year for 75-inch or larger TV market, which is way above Sony who recorded 33% and LG Electronics who recorded 23%.
Compared to the market share of the same period last year of 27%, the figure was increased by 17% within just a year. More recently, this upward trend of market share has grown higher.
The US$2,500 or higher TV market share was 56%, more than half, in the 3rd week (16~22) of September. The company recorded 57% market share from January to August in this year for the 75-inch or larger TV market. This leads runner-up Sony (25%) by more than double. Compared to the market share of the same period last year of 43%, the figure was increased by 14%. The share for the 3rd week of September this year was 69%, which showed a bigger gap with Sony who took 17%. The company’s market share is upwardly trending in the North American super-large TV market.
Samsung Electronics pointed out that dramatically improving the awareness of QLED TV through various online and offline marketing activities with distribution channels contributed to its market share expansion in the U.S. TV market. It is considered that strategic expansion of its super-large highdefinition lineup had a noticeable effect.
Samsung Electronics expects to compete strongly in the U.S. market for the 4th quarter of this year as well, focusing on premium super larger TV. From October, the company will also launch QLED 8K TV in the USA. Samsung Electronics’ QLED 8K TV features converting even low resolution contents to 8K level high-definition by adopting artificial intelligence (AI) upscaling technology. Because the product lineup is composed of 65-inch up to 85-inch, it is expected that targeting the super-large TV market would be expanded.
A spokesperson for Samsung Electronics declared that “Due to the good publicity in the premium super-large TV market, market share is expanding in the U.S. market.” He added, “We may also expand into the 8K market early while launching QLED 8K TV in the USA.”

korean-electronics.com | Blog Magazine of korean electronics, brands and Goods

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