8K Premium TV

https://korean-electronics.com//inquiry[INQ. NO. 1812E04] Samsung Electronics plans to reinforce its sales offensive in the premium TV market by releasing 8K TV in both the domestic and North American markets. Their strategy is to attract the premium TV market, which has been in great demand since the end of last year by early showing of the 8K TV, a next-generation product.
Last month, Samsung Electronics started pre-order of QLED 8K TV in the domestic market. Originally, the company was planned to sell 8K TV from November 2018 on the Korean market but changed its schedule and started selling from last month. Samsung started accepting pre- orders of 8K TV in the U.S. market, the largest in the world, from last month. Samsung Electronics started accepting pre-orders fir its 85-inch 8K TV through the website of its U.S. subsidiary. The price for pre-orders is US$15,000 (approximately KRW17 million).
Earlier, Samsung Electronics launched the first 8K TV in Europe. Pre-orders in Europe have exceeded the target, and the response from consumers and customers has been reported to be hot.
Samsung’s strategy is to enhance the extra-large premium market share all the more by strengthening the marketing of 8K TV. According to NPD, a U.S. market-research company, Samsung Electronics ranked first by the end of August this year in the U.S. TV market with a 34% market share, ahead of LG Electronics (15%), Vizio and Sony (11% respectively). In particular, Samsung Electronics had a big lead over second- placed Sony (33%) and third place LG (23%), with a 44% market share by the end of August this year in the market of US$2,500 or higher per unit, which is classified as the premium item.
A spokesperson for Samsung Electronics explained,
“Consumers’ evaluation and response to 8K TV is very good. We will continue striving for such positive responses by launching the product in the domestic and U.S. market, following Europe.”
QLED 8K TV introduced by Samsung Electronics is a product that has combined the Quantum Dot technology with 8K resolution (7680×4320), an ultra-high-resolution TV that offers clear and bright picture quality even in a wide screen by applying 16 times higher pixels than the full HD (1920×1080) and four-times higher pixels than 4K (3840×2160). In particular, Samsung’s QLED 8K TV is equipped with the 8K AI upscaling technology that enhances the low-resolution (SD level or higher) image into 8K picture quality in order to solve the problem of the lack of high-resolution contents.

korean-electronics.com | Blog Magazine of korean electronics, brands and Goods

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