KIMES 2021 Featured Hybrid Exhibition Reflecting the Changing Business Environment Caused by COVID-19

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The 36th Korea International Medical & Hospital Equipment Show (KIMES 2021), considered Korea’s largest medical industry exhibition, recently successfully completed its four-day schedule.
It was remarkable that KIMES 2021 was the first to utilize the entire COEX halls since the COVID-19 outbreak last year.
Among the total number of visitors, the ratio of medical officials was most high, reflecting both the accumulated needs of medical information, and the growing interest in the changing medical environment affected by COVID-19.

KIMES 2021 Featured Hybrid Exhibition Reflecting the Changing Business Environment Caused by COVID-19

Presenting the desirable directions of the new medical environment and medical industry
KIMES 2021, with a theme of “Link to the New Era,” presented the new desirable directions of the new medical environment and the medical industry in the “new normal” era – unveiling various kinds of cutting-edge medical equipment such as artificial intelligence, VR, medical robots, smart healthcare, big data, etc. – all of which mirror the flow of convergence among different industries.

KIMES 2021 Featured Hybrid Exhibition Reflecting the Changing Business Environment Caused by COVID-19

Total of 1,208 companies exhibiting from 33 nations, with 52,362 visitors
KIMES 2021, with a scale of 40,000 sqm using the whole halls of COEX and Grand Ballroom, attracted a total of 1,208 companies exhibiting from 33 nations, with 52,362 visitors – positioning itself again as the most representative medical exhibition in Korea.
KIMES 2021, unlike previous editions of the exhibition, featured a configuration of hybrid exhibitions with ‘uncontact’ contents such as ‘uncontact’ video conference, online seminar (Webinar), online video export consultancy, online live channels, etc. – in line with the changing business environment caused by the spread of COVID-19.
The concurrent GMEP, a global medical device export consultancy, together with KOTRA, helped domestic manufacturers’ expansion into global markets with matching results in which 250 domestic companies were connected with 550 overseas enterprises – through online video export consultancy.
And Medical Korea 2021 took place both online and offline at the same time in the Grand Ballroom in COEX, forming conference, seminar and briefing sessions, exhibition hall, business export consultancy, etc.
In particular, ‘KIMES Live!’ – an official YouTube live channel of KIMES 2021 – was set up to support Korea’s companies’ pioneering the domestic and global market, and thus to introduce the advanced medical devices and equipment of exhibitors in both Korean and English on a real-time basis.

KIMES 2021 Featured Hybrid Exhibition Reflecting the Changing Business Environment Caused by COVID-19


 
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