Central Asian Market, High Entry Barriers but Blue Ocean with Many Opportunities

KITA and the Ministry of Trade, Industry and Energy jointly recently held the “Public-Private Central Economic Cooperation Commission”.

After the summit diplomacy in June, last year, the cooperative mood has been developed between Korea and the Central Asia and the Public-Private Central Economic Cooperation Commission was established in
September, last year. In the Commission, KITA is in charge of two countries, Turkmenistan and Azerbaijan, the Korea Chamber of Commerce and Industry works
with Uzbekistan, Kyrgyzstan and Tajikistan, and the Federation of Korean Industries takes care of Kazakhstan. KITA takes on the secretariat of the commission and has
supported the operation of task force for each country as well as advisory committ ee for each area.
Seventy people, including Vice-Minister Moon Jae-do of MOTIE and Vice-Chairman Kim Jung-kwan of KITA, the members of Economic Commission from fi ve countries and offi cials from the companies who have entered into Central Asian countries, participated
in the event. During the meeting, presentations on ▲the achievements of economic cooperation with Central Asian countries and how to run the Economic Cooperation Commission in the future (by KITA) ▲ success stories of business expansion into Central
Asian countries (by GS E&C, HS International and Sigong Tech) and ▲ the economic cooperation strategies with Central Asian countries and entry measures were delivered followed by expert discussions. Through the presentation on the achievements of economic cooperation with Central Asian countries and how to run the Economic
Cooperation Commission in the future, KITA shared the outcomes of entry into Central Asian countries such as dispatching public-private joint delegation, holding intergovernmental joint committ ee, supporting activities to receive orders, etc.

As success stories, GS E&S shared the UGCC gas project, which the company received the order in 2012, and MTO project that the company signed the MOU when President Islam Karimov of Uzbekistan visited Korea in May, this year. HS International shared its experience how they overcame the weakness as an SME by identifying the characteristics of Central Asian region and taking advantage of them. Sigong Tech introduced its success
story of receiving the national museum construction order from Kazakhstan by tackling the niche market.

Professor Yoon Sung-hak at Korea University suggested public-private joint projects by taking advantage of the current status of Central Asia and international relations, joint entry with China and Russia and PPP strategy as entry measures into Central Asia during his speech on the economic cooperation strategies with Central Asian countries and entry measures. Professor Park Sang-nam at Hanshin University, PhD. Na Hee-seung at the Korea Railroad Research Institute, Ph.D. Je Sung-hoon at the Korea Institute for International Economic Policy and Ph.D. Oh Young-il at POSCO Research Institute took
part in the expert discussion session and discussed the expansion of economic cooperation with Central Asian countries and development of entry foundation as well
as the private and public collaboration measures.

Vice-Chairman of Kim Jung-kwan of KITA stated in his opening speech “Central Asia has high entry barriers with immigration visa issue, limited information about the countries, payment problem, etc. However, it can be a blue ocean in which the competition with the third countries is not severe.” He also mentioned “KITA will actively carry out supports, such as resolving diffi culties for Korean businesses, implementing B2B consultation
sessions and providing market information based on the discussion results from the Central Economic Cooperation Commission for Korean companies to make inroads into Central Asian countries.”

<Source: KITA>

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Decreasing Share in China’s Domestic Market, Red Light on Export Competitiveness

China’s importing structure is moving towards domestic consumption from processing trade. However, it appears that Korea’s competitiveness is weakening as its market share in China’s domestic market for manufactured goods declined last year. The Institute for International Trade (President, Kim Geuk-soo, htt p://iit.kita.net) of Korea International
Trade Association issued a report titled “An Analysis on China’s Import Market of Manufactured Goods.” According to the report, China’s imports of manufactured products from Korea increased by 3.9 percent but the imports for domestic consumption accounted for only 1.6 percent. In addition, Korea’s share in the market dropped to 10.6 percent last year from 11.0 percent. By country, market shares of Korea (-0.4%p) and Japan (-0.6%p) declined while Taiwan (0.7%p), Germany (0.8%p) and Britain (0.3%p) did well in China’s domestic market expanding their shares.

Korea, China’s third largest importing partner of manufactured goods for domestic consumption, has lost ground in Shanghai (4th → 6th), Zhejiang Province (2nd → 3rd) and Fujian Province (4th → 6th) in terms of export ranking. Korean exporters also saw
their ranking slide below top-ten in fi ve provinces out of twelve inland provinces in the Middle and Northwestern regions indicating that their exports to those areas are still behind. In addition, Korea’s market share fell in the cities such as Kunshan (Jiangsu Province), Weifang (Shandong Province) and Shenzhen (Guangdong Province) in which the imports have been dramatically increased. Also, Korean exporters’ shares in consumer goods markets in Hangzhou (Zhejiang Province), Wuhan (Hubei Province) and Shenyang (Liaoning Province) dropped and it is required for Korean companies to make active eff orts to promote exports to those regions.

However, since the portion of Chinese private companies’ imports from Korea is bigger than other major countries while the imports of foreign investment companies are insignifi cant, the business network between the private companies in the two countries and the foundation for Korean companies to make inroads into China are good. Furthermore, the report states that Korea has made positive achievement in consumer goods market in China as China’s imports of consumer products (except for cars) for domestic consumption rose by 10.3 percent and Korea’s market share increased from 6.6 percent to 6.7 percent last year.

By item, it is expected that Korea’s exports will continue to expand in the markets that Korea has secured its competitiveness such as car parts, memory chips, camera modules, lithium-ion batt eries, metal machine tools, plastics, high-speed steel zinc, etc. as China’s imports of those products for domestic consumption are signifi cantly increasing. Moreover, China’s imports of consumer goods, including juicer, non-alcoholic beverages, diapers, air purifi ers and refrigerators are dramatically growing and Korea’s
shares in these markets are high. Therefore, Korea will be able to expand its exports to those markets in China.
Jang Sang-shik, senior research fellow at KITA said “China’s imports of manufactured goods for domestic consumption continues to grow. In order for Korean
companies to tackle the decrease in exports, they need to aggressively focus on China’s domestic market.” He also stressed “It is necessary for Korean exporters to enhance competitiveness of intermediate goods and capital goods as Korea is losing its market share in those areas, bridge the market share gap between Korea and the advanced countries in the high income cities such as Shanghai and actively make inroads into
the consumption hub in the Midwest region.”

<Source: KITA>

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An Expectation of Export Expansion on Iran Market

Up to 70.4 percent of Korean trading companies are expecting that their exports to Iran will expand when the international community’s economic sanctions on Iran are relaxed, while 30 percent of them are anticipating that the increase will be more than 50 percent.

This was quoted from the on-site survey result of 300 participants who took part in the “Presentations on the Outcome of Nuclear Talks with Iran and Sanctions on Iran” which was jointly hosted by the Korea International Trade Association and the Korea Strategic Trade Institute.

The trading companies expressed their expectations about Iran, the largest car market in the Middle East and the 4th largest oil producer, by responding that they were interested in making inroads into the automobile (30.3%) and petrochemicals (29.2%) sectors when the sanctions against Iran are eased.

In addition, to the question regarding the recent trend of exports to Iran, 42.1 percent of the respondents said the export volume was declining and 34.7 percent of them pointed to the buyers’ payment difficulties due to currency problems in Iran as the cause of the decrease in exports. On the other hand, it appeared that the tentative deal on Iran’s nuclear issue agreed on April 2 has not led to immediate trade expansion since 71.2 percent of the respondents said there was no change in terms of Iranian buyers’ movements.

Meanwhile, Korean exporters expressed excitement and concerns about the Iranian market at the same time. Of the respondents, 32.5 percent said increasing competition would be a possible factor to hinder the trade after the elimination of sanctions. Another 32.5 percent of the respondents chose the possible reimposition of sanctions on Iran due to Iran’s failure to fulfill the nuclear agreement. The uncertainty of the future outlook of sanctions on Iran was selected as the biggest bottleneck in trade with Iran.

Kim Chun-sik, head of the Trade Promotion Group of KITA said “The nuclear deal agreed on April 2 is rather a draft for the final agreement. Therefore, Korean exporters to Iran are required to pay close attention to the outcome of the negotiations until June 30. KITA will try to promptly deliver the results of the talks and information on Iran’s market trends in association with the Ministry of Trade, Industry and Energy (MOTIE) and the Korea Strategic Trade Institute (KOSTI)”. Regarding the difficulties of issuing the Confirmation of Unprohibited Trade and Investment brought up by the exporters, an official at KOSTI said “We will try to minimize the difficulties by positively reviewing the feedback from the exporters.”

 
 
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Korea’s economy in vicious cycle

South Korean economy is experiencing a vicious cycle with its wobbling exports, a last resort for the nation’s economy. Falling exports drive down the current account surplus, which, in turn, causes the won to depreciate, boosting export competitiveness and as a result leading to export volume growth.

However, the recent drop in exports in Korea, reflected in lagging corporate performance, resulted in slowing domestic consumption and the subsequent expansion of current account surplus. Then, the won climbed, which, in turn, hurt exports, and as a result shrank the economy further.

In response to the shrinking economy from worsening exports, the government intends to implement countermeasures by late June.

According to the Ministry of Strategy and Finance, the Ministry of Trade, Industry and Energy and Bank of Korea, current account surplus for this year is forecast to record $96 billion, setting a fresh high from last year’s $89.2 billion. However, ‘surplus during recession’ is becoming more apparent as the surplus is growing due to a sharper fall in imports than exports.

In actual fact, the current account surplus for March came to $10.3 billion, the third highest on a monthly basis. In April, exports slid twice faster than imports, with exports down 8.1 percent from the same period a year ago and imports by 17.8 percent.

 
 
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Korea concludes a bilateral FTA with Vietnam

Korea and Vietnam recently officially concluded a free trade agreement with Vietnam. The two countries, which are under the Korea-ASEAN FTA, are expected to expand bilateral trade with the further upgraded FTA. The Korean government has set a goal for the implementation of the FTA within this year through follow-up procedures such as ratification by the National Assembly.

The Korea-Vietnam FTA was recently officially signed by South Korean Minister of Trade and Industry and Energy, and his Vietnamese counterpart in Hanoi. Under the bilateral FTA, the countries would seek to further expand their bilateral trade based on the Korea-ASEAN FTA which came into effect in June 2007. Under the Korea-ASEAN FTA, Korea has eliminated its import tariffs on 91.7 percent of products delivered from Vietnam. Korea would raise it to 94.7 percent while Vietnam would increase it from the existing 86.3 percent to 92.4 percent.

Regarding the number of products, Korea would completely remove its import duties on 499 products and Vietnam on 272 goods, within 15 years. In particular, the FTA would eliminate tariffs on home appliances, cosmetics and major parts of cars, which were excluded from the Korea-ASEAN FTA, within 10 years to contribute to the expansion of exports of Korean products. The Korean Trade Minister explained, ”The Korea-Vietnam FTA will help Vietnam’s economic development and boost bilateral trades by expanding Korean firms’ investment in Vietnam,” adding that it would be a good example of “a mutually rewarding FTA.”

 
 
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Korean items rank first in global export market share

-The number has slightly increased for two consecutive years from 61 in 2011 and 63 in 2012-

There were as many as 65 Korean export items that ranked first in global export market share in 2013, increasing slightly from 63 items in 2012 and 61 in 2011 which all boosted the country into the 12th place from 14th in 2012 and 15th in 2011.

According to a report titled “Korea’s Exports Competitiveness Reviewed through Global Exports Market Number One Items” issued by the Institute for International Trade (Kim Keuk-soo, http://iit.kita.net) of Korea International Trade Association on February 5, as of 2013, China took the first place with 1,538 first ranked Chinese items in the export market. It was followed by Germany (733 items) ranking second, the United States. (550 items) ranking third, and Italy (216 items) ranking fourth. China had 63 more number one items than the previous year while 44 Japanese items disappeared from the top of the list.

For two consecutive years from 2012, the number of Korean items that maintained the first place in their global export market share was 44, including memory semiconductors, auto parts, and tankers. The number of new items to rank first in 2013 was 21, which came mostly from chemical products and textile goods such as ethylene, polycarbonate, and apparel accessories. In contrast, 19 items including steel and agricultural and marine products stepped down in 2013 from the number one list of 2012.

By item, Korea has generated plenty of number one export market share products from chemical products (21 items), to steel (11 items), and textile products (8 items), etc. Over the past six years, the number of chemical products that took first place in export market share has increased while those of transportation machinery, electronic machinery and agriculture and fisheries have shown downward trends.

Among Korea’s 65 number one items, 37 items are in competition with China (20 items), the United States (10 items) and Japan (7), whose items ranked second in export market share. In particular, 14 items, including memory semiconductor, China is closely trailing Korea as the gap of export market share between the two countries is less than 5 percent. Meanwhile, those three countries stood first with 124 items and Korean products are competing with them by ranking second or third.

In terms of the major export destinations, the number of Korea’s number one export items in China and the United States were 372 and 84, respectively in 2013, and ranked 5th and 9th in those countries that were the same as the previous year. Especially, the number of items with the largest export market share in China rose significantly (37 items) and eight more items ranked first in the U.S. market, as well. On the other hand, the number of Korean products that held the first place in export market share in Germany in 2013 increased to 20, which was 1 more than the previous year, and Korea stood 15th(except EU countries).

Moon Byung-ki, a senior researcher at KITA mentioned “The number of Korean export items that ranked first in global export market share in 2013 has grown for two consecutive years since 2011 and Korea stepped into 12th”. He stressed “Korea needs to focus on the items that are competing with China, Japan and the United States for the first place in global market share in order to secure the competitiveness in technology and quality through innovation. At the same time, the measures to foster the expansion of number one items are required at governmental level”. (Source: KITA)

 
 
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LG Electronics’ release of its second curved Android smartphone

LG Electronics unveiled its new curved smartphone and other innovative products at the recently closed International Consumer Electronics Show(CES) in Las Vegas.

The Korea’s second largest maker’s second curved Android smartphone G Flex 2 has more powerful specifications and is more curved than its predecessor G Flex. It offers a six-inch full high definition, plastic OLED display.

LG-Android-smartphone The new screen is 1,080 x 1,920 pixels in size and the maker is confident that the device can withstand 20 percent more force to prevent breaking. It also has the noticeable feature of the former model G Flex’s self-healing back plate that recovers from scratches in just 10 seconds.

The G Flex 2 is also considered the world’s first phone equipped with a 64-bit Octa-Core Qualcomm Snapdragon 810 chipset. Its cameras have also been upgraded, with a 13- megapixel rear camera with laser auto focus, and a 2.1 megapixel front camera.

Battery capacity is 3,000mAh with fast-charging capability, which the company calls for will take less than 40 minutes for a 50 percent charge from zero.

The G Flex 2 will come in two colors – Platinum Silver and Flamenco Red. It will be launched this month in Korea, then in other regions. LG also disclosed its Internet of Things (IoT) platform strategy.

Korea develops ultrasound-guided HIFU apparatus for 1st time in its history

As many as 300,000 Korean patients of uterine myoma are expected to take the opportunity to receive treatment quickly and effectively with local equipment from this year.

Alpinion Medical Systems, a company specializing in ultrasound medical devices and a subsidiary of Iljin Group, said last year that it has developed a treatment apparatus utilizing High Intensity Focused Ultrasound (HIFU) and has recently given final permission of medical appliances in the manufacturing list by the Ministry of Food and Drug Safety.

Some Korean companies including Alpinion and Samsung Medison have already developed and sold ‘ultrasound imaging apparatus’ for diagnosis of diseases but this is the first time for Korea to develop the HIFU apparatus which needs far higher technical skills with local technology. About 20 medical device manufacturers around the world tried to develop the HIFU apparatus but a few global companies such as GE and Philips succeeded in releasing the product on the market because of high technical barriers.

The product can get rid of tumors from diseased areas of a uterine myoma patient, which helps the reduction of unnecessary total hysterectomy. In particular, Alpinion has raised anticipations of possible time and cost savings as it applied ultrasound-guided method instead of magnetic resonance imaging (MRI)- guided method used by most of its competitors.

Korea’s trade surplus reaches $100bn in the components and materials industry

Korea achieved a trade surplus in the components and materials industry topping the $100 billion mark for the first time in its history. This means the components and materials industry grew in qualitative and quantitative terms, serving as a cornerstone for the manufacturing industry, despite the fact that the rise in exports of components and materials is partly attributable to the relocation of the local manufacturing bases to overseas.

Korea’s-trade-surplus The Ministry of Trade Industry & Energy recently reported that exports of the sector posted $276 billion while imports reached $168.1 billion, putting the sector’s trade surplus at $107.9 billion to exceed $100 billion for the first time.

The nation’s components and materials industry accomplished $100 billion worth of trade surplus in 17 years since 1997 when the trade in the industry turned to surplus for the first time. Trade surplus in components and materials amounts to 2.3 times higher than the nation’s total trade account of $47.4 billion last year.

Korea’s-trade-surplus_1 Last year, exports of components increased 5.9 percent from a year ago to $188 billion backed by the recovery of demand industry in major advanced nations. Exports of materials reached $88.1 billion, up 3.0 percent from 2013, as the demand for non-metallic minerals and primary metal products picked up.

Such impressive growth of the industry represents basics to the domestic industry has been improved. And it is also a noticeable fact that the local companies’ relocation of their production facility to China and Southeast Asia is another important factor leading the industry’s growth.

Three kinds of obstacles facing Korean exports

South Korean exports are facing three kinds of difficulties. Small and medium-sized enterprises (SMEs) are suffering in the face of the yen’s decrease amid their trade dependence on certain nations such as China is increasingly growing. After the rapid export growth of automobiles and cell phones, which have driven the nation’s exports for two to three years, the nation is still exploring new growth engines other than semiconductors. This unstable status of the export environment is thus posing a threat to the Korean economy.

Korean exporters are on alert over fluctuations of foreign exchange rate, which determine their price competitiveness and profitability. As the yen is decelerating at a faster speed with the US’s end of quantitative easing programs, Korea’s exports to Japan during the January-September period recorded $23.5 billion, down 4.1 percent from the same period a year ago. The yen’s drop is leading the nation’s companies to risk losing their competitiveness in the United States and EU.

obstacles-facing-Korean-exports The devaluation of the yen is also serving as an obstacle to Korean exports to China. The decision to extend the Korea-China currency swap deal is part of efforts to offset the weaker yuan. Amid the stronger won and weaker yen in the first half of this year, the won-yuan exchange rate appreciated as much as 9.3 percent.

Against the expectations that conclusions of a series of promising free trade agreements would broaden the nation’s trade territory, trade dependency on specific areas is growing. The trade balance with the EU already exceeded a $6.5 deficit in September this year while the trade deficit with the EFTA is expected to reach $3.9 billion this year.

 
 
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