The sales of seven out of 10 domestic car models in Korea declined in 2016 despite the domestic car market growing 0.6 percent last year from a year earlier.
A few popular models led the market growth, but most other models suffered sharp declines in sales year-on-year.
According to data released by the five domestic carmakers, sales of only 18 car models out of 60 increased last year. Commercial vehicle models such as busses and trucks were excluded in the data. The sales of the remaining 42 models, or 70 percent, declined.
For Hyundai Motor, only the G80 and the EQ900 sedan enjoyed growth in sales last year at 10.3 percent and 310.9 percent, respectively. Some 11,148 Ioniq sedans – introduced last January – were sold. The carmaker’s remaining 15 car models saw sales decrease.
The Avante sedan, one of Hyundai Motor’s bestselling models, had a 6.6 percent decrease in sales while the Sonata sedan and the Santa Fe decreased by 24.2 percent and 17.2 percent, respectively. Introduced in September, the i30 hatchback also suffered a 25.9 percent decline in sales.
Hyundai Motor’s sister brand Kia Motors had a 1.4 percent increase in sales last year, but only four models out of 14 enjoyed sales growth.
Last year, sales of the Morning, K3, K5, K9 sedans and the Sportage SUV declined by 15.1 percent, 14.1 percent, 23.9 percent, 40.5 percent and 5.4 percent, respectively. Only, the K7 sedan and the Mohave SUV led Kia Motors’ sales growth last year, marking a 169.5 percent and 73.6 percent increase respectively.
GM and Renault Samsung also showed their dependence on a few popular models in sales. GM Korea, the U.S.-based carmaker’s local sales unit, had its best performance in sales last year since it started business operations in 2002, but the glory was led by a few models.
The Malibu, Spark, Impala, Trax and Camaro had a 123.8 percent, 32.3 percent, 64.1 percent, 9.9 percent and 1,287.5 percent increase in sales, respectively. The remaining seven models in the carmaker’s lineup, however, suffered declines.
Renault Samsung also had excellent sales last year, but the growth was led only by two popular models – the SM6 sedan and the QM6 SUV. Some 57,478 SM6s were sold along with 14,126 QM6 SUVs, but the remaining models suffered a sharp decline.
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Meanwhile, Song said the government is seeking to extend a swap deal with China, which expires in October this year. In March last year, Korea and China agreed to extend their swap deal “in principle.” However, with Seoul’s decision to deploy a U.S. Terminal High Altitude Area Defense (THAAD) battery on its soil, uncertainties still linger over the extension.

Korea gained political independence from Japanese rule exactly 71 years ago. As far as the economy is concerned, however, the former seems to be still dominated by the latter. Since the two nations signed a trade pact to resume cross-border transactions in 1965, Korea has never recorded a trade surplus with Japan and the deficit has totaled $516 billion over the past five decades.

It is diff erent from the concept of ‘World Class Products’ that are selected by the Ministry of Trade, Energy and Industry based on the comprehensive evaluation on Korean product’s share in global export market (top 5), technology, marketability, etc. A total of 17 new products such as chemicals (5) and steel (4) made no.1 position in terms of worldwide market share while 18 products, including steel (4) and textile (4), lost their top position to other competitors. 47 items such as memory chips continued to secure their top selling status from the previous year.
The three organizations agreed ▲to create e-commerce support council ▲to discover and jointly support the quality products from 300 online exporters ▲to cooperate with B2C online mall and offline policy stores ▲to operate education and seminar programs on e-commerce exports and ▲to cooperate to hold e-commerce exhibitions and consultation sessions. The companies who want to make inroads into the overseas via e-commerce will be able to use the support system through each organization and they will be supported throughout the whole e-commerce export process from discovering the online hit products to product delivery logistics. In addition, the three organizations are planning to amplify the business effectiveness by creating online and offline (omni-channel) marketing support system to sell quality products.
The meteoric growth of the Korean economy, which enabled the nation to become the global economic power it is today, is a fact that is widely known and respected throughout the world. In this process, the Korea International Trade Association (KITA) has played a vitally important role in Korea’s economic and industrial development, as one of the key institutions linking Korean companies to the outside world through the most crucial years of the nation’s industrial expansion. Founded in 1946, KITA is the largest business association and one of the most influential economic organizations in Korea, with 73,000 member companies and numerous offices in Korea and abroad. The organization’s key roles are two-fold: providing support for member companies and working to remove obstacles that prevent trade and international commerce; and on the global level, promoting free trade and facilitating the signing of free trade agreements between Korea and its trading partners around the globe.


