Korean electronic and IT makers’ battle for market leadership in China to be more strategic global players

The keen attention being shown toward China market among global IT makers is increasingly growing. Chinese consumers’ growing real purchasing power on IT goods is of a great factor behind this current situation.

Some major global corporates are seeking to seize hegemony in their specialized areas in the market while comparatively smaller companies are struggling to discover their niche markets in each of their specialized fields.

The forthcoming 11th Asia Electronics Exhibition in Shanghai (AEES2014) will be a great venue for those companies. Some numbers of market-leading and market dark horse Korean companies are also scheduled to proudly display their competitive solutions, expecting they can reap suitable responses among global potential buyers. Accordingly, they are working on follow-up measures to position themselves to be more market-oriented.

Korean companies are expected to experience severe mode hovering at the fair again following this year version of IFA while luckily drawing hot attention. The small and medium-sized Korean makers have prepared products that could help them find niche markets easier with various kinds of attractive solutions.

There are some small-sized but eye-catching Korean companies. Daesung Atron, as a specialty mixer maker, has completed preparations to receive its guests, with its greatly attractive mixer item (“blender”). A Busan-based IT venture company Eye Max prepared its ground-breaking solution the so-called brainwave measuring instruments. MIR Technology will compete over competitors with its mobile video recording device.

For Samsung Electronics and LG Electronics, the mega show will be a fiercely competitive venue to reassert their leadership again before the closure of this year two of Korea’s major players recently saw that Chinese competitors were eagerly pursuing them at the Internationale Funkausstellung (IFA) 2014 in September, in Germany, in the areas where they are keeping at least few years ahead with technological superiority over China’s chasers.

At IFA 2014, Chinese companies such as TCL and Haier showcased products that feature technological prowess such as curved UHD TVs or OLED TVs. They also made foray into the connectivity home market such as the smart consumer electronics, a segment previously pioneered by Samsung Electronics and LG Electronics. The voices from the fair’s participants “Chinese companies are rising more rapidly than expected” proved it.

▶Multi-purposed juicer
▶Wearable loss prevention watch
▶Mobile video recording device
▶Best brainwave measuring instruments
▶Digital audio player
▶Design oriented film
▶Neuro-technology system
▶Three-windows smart electric stove

 
 
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