SK on Co. Targeting Japan with its Vehicle Batteries

Aiming to receive orders for ESS to expand business

SK on Co., the battery affiliate of SK Group, is set to open a branch in Japan to target the local market. According to industry sources, SK on has been proceeding with administrative procedures with the goal of establishing a branch in Tokyo, Japan, and is actually in the final stage.
SK on’s decision to open a branch in Tokyo is regarded not merely as an expansion of its overseas presence, but as a direct challenge to capture Japan’s key and traditionally conservative automotive market.

According to the Nekkei, Japan’s passenger EV sales reached 26,959 units from January to March this year, up 80% compared to the same period last year. This marks a record high for a single quarter.
Japanese automakers are known for their stringent standards on quality and safety, making the market difficult to enter. However, once a deal is secured, it often evolves into a long-term partnership ― meaning that early entry can significantly impact medium- to long-term performance.
SK on has already achieved tangible orders in Japan. Last year, it signed a battery-supply agreement with Nissan Motor Co., demonstrating its technological capabilities.
SK on has already established sales bases in major markets including the USA, Germany, and China. It also set up a North American regional headquarters (RHQ) in Detroit, Michigan, last year to strengthen local operations. With Japan added, its global network across key automotive markets is nearing completion.

  
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