K-Electric Power Equipment Expands Ultra-High-Voltage DC Transmission

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LS Electric to form joint venture with America’s GE Vernova
Hyosung Heavy Industries to establish new factory in Changwon next year
HD Hyundai Electric to localize core technologies

Amid a boom in the power infrastructure industry driven by demand for power-grid replacements in North America and a surge in demand fueled by artificial intelligence (AI), Korean companies have identified the High Voltage Direct Current (HVDC) market as their next growth engine and are striving to strengthen their competitiveness.
LS Electric recently announced at CIGRE 2026, the world’s largest power-grid technology exhibition held in Paris, France, that it has signed a cooperation agreement with the U.S. power infrastructure company GE Vernova to establish a voltage source converter (VSC) HVDC joint venture.
Through the establishment of a joint venture, the two companies will pursue cooperation in the domestic VSC HVDC market, and develop joint solutions and strategies, including the supply of core equipment. They also plan to establish a cooperation framework to enter the global HVDC market.

HVDC is technology that transmits electricity generated at power plants as direct current (DC), drawing attention because it causes less power loss and can transmit more electricity.
Hyosung Heavy Industries demonstrated its technological capabilities by installing Korea’s first independently developed 200 MW VSC HVDC system in 2024 at the Korea Electric Power Corporation (KEPCO) Yangju Substation. Its strengths lie in independently handling everything from system design and production of equipment such as converters, controllers, and transformers to overseas production, and in having a low dependence on foreign technology for its core technologies.
Hyosung Heavy Industries is also building a dedicated HVDC transformer factory at its Changwon plant in South Gyeongsang Province, aiming for completion in July 2027. It is investing approximately KRW 254 billion to expand its manufacturing facilities for high-capacity VSC converter systems, a core component of HVDC.
HD Hyundai Electric is pursuing the localization of core technologies as it was selected as a participating company in the government’s development of transformers for 500 kV-class large-capacity VSC HVDC converter transformers.
HD Hyundai Electric plans to enhance its competitiveness by utilizing the new plant currently under construction within its Ulsan plant as a dedicated production facility for HVDC transformers.

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SK On to Launch Full-Scale ESS Business

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All production to be locally carried out at Georgia Plant
Bidding war for North American ESS market intensifies.

With SK On signing a large-scale supply contract with the U.S.-based NeoVolta Power, it is actively nurturing this as a new growth engine to overcome the electric vehicle (EV) chasm (temporary demand slump). Following the securing of the first large-scale order in the United States last year, the company has successively won orders in Korea and North America, rapidly diversifying its business portfolio that has been focused on electric vehicle batteries.
SK On’s expansion of its Energy Storage System (ESS) business began in earnest last year when it signed a contract with the U.S. renewable energy company Flatiron Energy LLC to supply 1 gigawatt-hour (GWh) of ESS batteries using lithium iron phosphate (LFP) pouch cells from this year through 2029.

SK On has secured large-scale production capacity in the USA, including SK Battery America in Georgia, a plant in Tennessee, and a joint venture with Hyundai Motor Group. In a situation where improving battery plant utilization and profitability has emerged as a key challenge due to the EV chasm, increasing ESS volume can secure new revenue streams while utilizing existing production facilities.
The decision to produce this NeoVolta Power supply volume at a local plant in Georgia can be seen in the same context. By establishing a structure that supplies batteries produced in the United States to local ESS customers, logistics costs can be reduced while customer responsiveness can be improved. In effect, local production bases built primarily for EV batteries are being utilized as hubs for the ESS business.
Competition for orders among Korea’s three major battery manufacturers is intensifying as they target market growth. LG Energy Solution is securing more local customers by supplying up to 8 GWh of ESS batteries to U.S.-based Terra-Gen LLC and 4 GWh to Delta Electronics Inc.
Meanwhile, Samsung SDI Co. signed a contract worth more than KRW 2 trillion with a U.S. energy infrastructure company in December last year to supply LFP batteries for ESS, followed by an additional contract worth about KRW 1.5 trillion with a U.S. energy company in March this year.
Automakers facing weaker EV demand are also entering the ESS market to improve utilization of existing battery production facilities and secure new revenue streams.


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LCCs Targeting Niches Left Empty by Asiana

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Parata Air introduces high-speed Wi-Fi.
T’way and Air Premia upgrade their premium services.

Domestic low-cost carriers (LCCs) are drawing attention for expanding premium services, such as introducing in-flight high-speed Wi-Fi and increasing the number of long-haul routes to the Americas and Europe. This is seen as a niche strategy to preemptively capture demand for long-haul and premium services by filling the niche left by the disappearance of Asiana Airlines, which is set to merge with Korean Air at the end of this year.
Parata Air recently announced that it has signed a contract with Panasonic Avionics, a global aviation entertainment company, to introduce in-flight high-speed Wi-Fi. It plans to sequentially install Low Earth Orbit (LEO) satellite-based communication systems on its three A330-200 aircraft. In line with the launch of routes serving the Americas next year, it plans to offer free in-light Wi-Fi to passengers in the upper-tier ‘Business Smart Class.’ Among Korea’s domestic low-cost carriers (LCCs), only Jin Air and Air Premia currently offer in-flight Wi-Fi.

The trend of existing LCCs moving away from being LCCs is also accelerating. T’way Air recently changed its name to ‘Trinity Airlines’ and declared a Select Service Carrier (SSC) model. The strategy is to maintain low-fare competitiveness on short-haul routes, while significantly introducing services comparable to major airlines, such as lounges, in-flight meals, and in-flight Wi-Fi, on long-haul routes to Europe and Australia.
Air Premia also recently announced a strategy to advance its Hybrid Service Carrier (HSC) capabilities. It is widening the pitch of some economy seats from 31 inches to 33 inches and expanding the one-hour free Wi-Fi service, currently available on only three aircraft, to all aircraft in the future.
However, strategies to expand long-haul and premium services require massive upfront investment, which inevitably places a significant burden on the short-term profitability of LCCs. In fact, Air Premia turned to a deficit last year, posting an operating loss of KRW 32.1 billion, while T’way Air (Trinity Airways) also recorded an operating loss of KRW 182.5 billion in the second quarter of this year. Furthermore, Parata Air is in a state of complete capital impairment, recording a net loss of KRW 32.6 billion in the first quarter of this year.
The reason why airlines are focusing on premium services is the market restructuring following the merger of Korean Air and Asiana Airlines at the end of the year. The integrated Jin Air (Jin Air, Air Seoul and Air Busan), set to launch next March, is expected to be reborn as a ‘Mega LCC’ of overwhelming size, making survival itself difficult without a differentiation strategy.


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LG Enters Japan Market with New TV Products

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Allowing efficient use of limited space

LG Electronics jumps into the Japanese market, putting forward with its portable screen TV, the StandbyME 2 MAX, which was recently launched in Korea. This marks the first time the StandbyME series has been released in Japan.
Although Japan is known as ‘a graveyard for foreign home appliances’ due to high loyalty to domestic brands, it is reported that LG Electronics has concluded it can target the market with its StandbyME series in response to changes in Japanese culture — such as the recent rise in single-person households to approximately 35% of all households and the growing trend toward valuing space efficiency in cramped living environments. According to industry sources, LG Electronics recently held a product-launch event for StanddbyME 2 MAX in Roppongi, Tokyo, Japan, and has begun full-scale pre-sales that will begin in September through ‘Makuake,’ a local crowdfunding platform with more than 3.3 million members.

Japan was widely known as a graveyard for imported foreign home appliances as there was practically no room for foreign home appliance companies. This is because, it was a nation that once dominated the global home appliance market with traditional powerhouse companies such as Sony, Panasonic, Sharp, and Toshiba, and took pride in its industry-leading advanced home appliance technology.
However, LG Electronics launched the StandbyME 2 MAX series in the local market for the first time, believing it possesses sufficient competitiveness given the current situation in Japan, including the recent surge in single-person households and the increasing consumer demand for TVs that offer high space efficiency in cramped living spaces.
In fact, according to the 2025 National Survey of Basic Living Conditions of the Japanese Ministry of Health, Labour and Welfare, as of June last year, Japan had 19.477 million single-person households out of a total of 55.088 million households.
LG Electronics’ StandbyME series is pioneering a new category by providing an environment where users can move the screen to any desired location and freely enjoy contents, unlike TVs and monitors that could only be used in a fixed location.


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The diverse Coastlines of South Korea

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Discovering the Diverse Coastlines of South Korea

The Korean Peninsula is bordered by the East Sea, the Yellow Sea, and the South Sea, and holds more than 280 officially designated public beaches spread across 2,413 kilometers of coastline.
Coastal tourism in Korea has moved beyond simple summer swimming into a year-round experience, blending urban waterfronts, youth-driven leisure culture, intertidal eco-tourism, and living maritime heritage in isolated fishing villages and volcanic islands.

The East Coast
The East Coast features a steep sea floor, high wave energy, deep blue waters, and sand dunes backed by pine forests known as haesong, making it Korea’s hub for sunrise tourism and water sports.
Pine groves along beaches such as Gyeongpo and Naksan once served as windbreaks against storms. Today, municipalities have turned these areas into wooden boardwalk trails for forest bathing beside the surf.
The KTX Gangneung High-Speed Rail line has reduced travel time from Seoul to under two hours, helping fuel weekend resort activity along the coastline of Gangwon State.

The West Coast
The West Coast has a shallow, gently sloping seabed with extreme tidal ranges, forming vast intertidal mudflats called getbol, some recognized by UNESCO as World Natural Heritage sites.
These mudflats support tourism centered on environmental education, seasonal shellfish gathering, and mud therapy. Beaches like Daecheon in Boryeong and Jebudo in Hwaseong transform twice daily as tides expose wide stretches of wet silt.
West Coast culture also emphasizes sunset appreciation, seasonal seafood dining in coastal markets, and family-oriented intertidal harvesting.

The South Coast
The South Coast presents a rias coastline shaped by thousands of islands, jagged peninsulas, and sheltered bays, with calm, warm waters protected from ocean swells by the surrounding archipelago.
Tourism here blends maritime leisure with rural heritage, exemplified by Namhae Island, where terraced rice paddies known as Daraengi descend steep coastal cliffs directly to the water’s edge.

Jeju Island
Jeju Island is a volcanic province shaped by lava flows and cinder cones called oreum, featuring dark basalt formations, turquoise lagoons, and rare sands such as the red rhodolith deposits on Udo Island’s Sanho Beach.
Jeju’s coastal identity is also defined by the Haenyeo, traditional female free-divers who harvest seafood without oxygen equipment. Their culture is recognized on UNESCO’s Representative List of Intangible Cultural Heritage of Humanity.

Urban Waterfronts and Quiet Villages
South Korea’s coastal tourism shows a clear divide between hyper-developed urban waterfronts and preserved rural fishing villages, each offering a distinctly different way of experiencing the sea.
In Busan, Gwangalli Beach functions as a high-density entertainment district framed by the Gwangandaegyo Suspension Bridge, hosting weekly drone light shows alongside stand-up paddleboard zones and cafe districts.
Haeundae Beach combines its shoreline with the Haeundae Blueline Park, a repurposed railway featuring retro Sky Capsule cabins and the panoramic Beach Train, alongside the towering Busan X the Sky observatory.
In contrast, Korea’s quiet coastal villages focus on micro-tourism and slow travel. In Pohang, the township of Guryongpo preserves a historic street lined with over twenty Japanese-style wooden houses from the 1920s.
This restored neighborhood became a filming location for the drama When the Camellia Blooms, while the local economy still relies on winter gwamegi processing and snow crab harvesting tied to the working docks.
In Uljin County, Hujeong Beach favors low-impact tourism through the Ocean Observatory along Ocean Road 393, letting visitors walk seven meters below the surface in a dry chamber paired with the Jukbyeon Coast Sky Rail.

Getting There
Access to Korea’s coasts relies on an expanding high-speed rail network. The KTX Gangneung Line connects Seoul to Gangneung in under two hours, while the KTX Gyeongbu Line links Seoul to Busan in about two and a half hours. From smart urban waterfronts to quiet fishing villages, South Korea’s coastline offers travelers a wide range of experiences that continue throughout the year, balancing heritage, ecology, and modern infrastructure across three surrounding seas.

 
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Korea Continues in Exports

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Korea Continues Driving Remarkable Growth in Exports

South Korea’s exports in July totaled $98.89 billion, which is a significant 62.8% increase compared to the same period last year.
This marks the second-highest monthly figure on record for Korea, following the $102.25 billion recorded in June. The trade balance, calculated by subtracting imports from exports, recorded a surplus of $30.32 billion, marking an increase of $23.81 billion year-on-year. This shows a streak of surpluses exceeding $30 billion for two consecutive months.
As in July, semiconductors were the driving force behind this amazing export performance. Semiconductor exports surged by 178.8% year-on-year to $41.01 billion. This is the second-highest-ever on record, following June ($44.8 billion). This is attributed to the continued rise in memory semiconductor prices, driven by the sustained expansion of artificial intelligence (AI) infrastructure investment by global big-tech companies. The fixed price of 16GB DRAM semiconductors climbed from $31.00 in March of this year to $45.00 in July.

The effects of the semiconductor boom have spread across the entire information technology (IT) industry. Driven by surging demand for SSDs for AI servers, computer exports skyrocketed by 404% to $4.79 billion. Wireless communication devices recorded $1.81 billion in exports, an increase of 51%. Although rising semiconductor prices increased the cost burden on entry-level products, this was offset by strong sales of premium products such as the Galaxy S26.
Among the top-20 major export items, 19 categories ‒ excluding home appliances ‒ showed positive growth. Automobile exports recorded $6.24 billion, a 7.0% increase, driven by strong sales of eco-friendly vehicles such as hybrids and a base effect resulting from the automotive industry’s summer vacation schedule shifting from late July to early August.

Ship exports also rose by 46.9% to $3.29 billion, boosted by expanded shipments of high-value-added vessels, such as liquefied natural gas (LNG) carriers. This marks the sixth consecutive month of growth.
The materials and machinery sectors also showed a steady increase. Steel exports ($2.36 billion) rose by 4.4%, driven by demand for the construction of AI data centers and oil pipeline replacements in the United States. Exports of general machinery ($4.53 billion) also increased by 5.9% due to expanded investment in high-tech manufacturing.

 
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AI-based Safety Platform

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Winning CES Innovation Awards® in the Category of Human Security
[INQ. NO. 2608E10] All The Time Inc. develops AI-powered safety infrastructure for personal safety, institutional safety management, and public safety prediction. Its platform connects The Guide smart tag, AI risk analysis, route-based alerts, SOS response, and safety intelligence for individuals, organizations, campuses, cities, and public agencies.

AI-based Integrated Safety Platform
The Guide is an AI-based integrated safety platform for women, covering prevention, response, and recovery in one closed-loop system. It replaces fragmented safety tools with a unified solution and introduces a new paradigm to the women’s safety market. The Guide combines a predictive AI risk engine, a trauma-informed AI counselor, and a discreet motion-sensor tracker to deliver proactive protection for women worldwide.
Using the app, users receive real-time safety scores based on time and location. When feeling they are in danger, they can discreetly press the tracker to send an SOS. After an incident, the AI counselor, trained on real survivor support data, helps users share what is often hard to say, thus reducing fear and stigma.
It guides them on how to report critical details such as time, location, and suspect features, and supports post-crisis recovery. By closing the loop, from detection to healing, The Guide transforms safety for women from passive monitoring to active empowerment.

AI Traveler Safety Management System
The AI Traveler Safety Management System is an AI-based institutional safety platform for organizations managing business travelers, students, field workers, and dispatched employees.
It incorporates route planning, scheduled arrival monitoring, SOS response, and device management all in one operational safety system. It replaces manual check-ins, scattered messages, and reactive follow-ups with a unified solution for institutional duty of care.

Using the system, organizations can monitor planned routes, scheduled stops, traveler status, SOS alerts, and device conditions through a centralized management console. When a user fails to arrive at a planned destination, such as an airport, hotel, meeting site, or field location, or leaves the expected route, the system alerts managers to the fact that the person may need attention.
When in danger, users can send an SOS through The Guide tracker or app, thereby allowing organizations to respond faster and coordinate support. By connecting individual safety signals to institutional response, the system transforms employee and traveler safety from manual monitoring to proactive safety management.

Public Safety Intelligence System
The Public Safety Intelligence System is an AI-based public safety platform for cities and public agencies, covering risk prediction, blind-spot analysis, and patrol prioritization ‒ all in one intelligence system.
It replaces static safety maps and complaint-based response models with a data-driven solution that helps public institutions understand where, when, and why safety risks may emerge.
The system combines public safety data, urban infrastructure data, and consent-based anonymized risk signals to identify high-risk areas, time-based patterns, safety blind spots, and patrol priority zones.
It supports public safety decision-making by analyzing various urban signals, such as CCTV, streetlights, pedestrian traffic, police stations, amenities, and report and tip-off data. Instead of waiting for incidents to be reported after they occur, cities can use the platform to detect vulnerable areas earlier and allocate safety resources more effectively. By turning fragmented public and field data into actionable safety intelligence, the system shifts public safety from reactive response to preventive decision-making.

 
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Agitator

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 [INQ. NO. 2608E09] KOC, established in 1997, is a South Korean specialist in optical communication components. Building on its excellent precision design, manufacturing, and quality-control capabilities, KOC supplies reliable connectivity solutions worldwide. It is also expanding its global portfolio into next-generation industrial products, including SAW-based fluid-control technologies.
KOC’s ASF Agitator is a compact, Surface Acoustic Wave (SAW)-based mixing device designed to rapidly and uniformly agitate small volumes of liquid samples.

SAW elements integrated into replaceable tips directly deliver acoustic energy to the liquid to form a strong acoustic flow, thereby enabling effective mixing without relying on conventional orbital shaking methods.
The ASF Agitator can be applied to common laboratory vessels such as microwell plates and vials, supporting various research environments including sample pretreatment, reagent dissolution, biochemical reactions, and microprocess development.
Under evaluation conditions, it achieved mixing within less than 10 seconds ‒ while with conventional shakers it takes over 60 minutes. However, actual performance may vary depending on sample properties, volume, and operating conditions.

By concentrating energy delivery on the required areas, it increases reaction speed and operational precision, and allows for the efficient processing of limited sample volumes. Moreover, its portable, handheld design eliminates the need for a separate, large installation space, thus allowing for flexible operation on individual workstations.

The ASF Agitator provides practical solutions to overseas research institutions, bio and chemical laboratories, and analytical equipment companies ‒ to improve throughput, reproducibility, and experimental operational efficiency.
 
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AI-driven Demand & Price Forecasting Solutions

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[INQ. NO. 2608E08] Impactive AI is a specialized AI solutions company in demand and price forecasting. Its solution, Deepflow, accurately predicts product demand, raw material prices, and new product performance.
This helps enterprises across industries such as manufacturing and distribution reduce uncertainty, optimize inventory, and strengthen procurement strategies.
By providing actionable insights, Deepflow enables better supply-chain decision-making and improved profitability.

AI-driven Price-forecasting Solution
Deepflow Materials is an AI-driven price-forecasting solution that predicts raw-material price movements and strengthens procurement decision-making.

This is an all-in-one AI solution for companies that buy raw materials. It covers steel, non-ferrous metals, energy, agricultural commodities, and more. It explains the key drivers behind price movements and market changes. In addition, it offers market analyses and customized reports to support procurement decisions.

AI-powered Demand-forecasting Solution
Deepflow Forecast is an AI-powered demand-forecasting solution that accurately predicts product sales volumes and supports smarter inventory planning.
It is an accurate demand-forecasting solution for products over a 6 to12-month horizon. It incorporates external factors such as market trends, seasonality, and economic indicators. It supports demand planning and inventory optimization. It also delivers actionable forecasting insights through AI-powered analytics.

Impactive AI’s Deepflow is an AI-based demand and price forecasting solution that automatically derives prediction models optimized for data characteristics and industry-specific patterns by utilizing over 200 deep learning-based and machine learning-based time series models. It learns correlations with various variables, such as product categories, attribute data, and economic indicators, and leverages vast amounts of external data to provide forecast values and explanations that can be immediately applied in the field.
Impactive AI recently showcased strategies and key solutions that innovate corporate data-driven decision-making, focusing on AI-based demand and raw-material price-forecasting technology, at AI EXPO KOREA 2026, held at COEX in Seoul from May 6 to 8.

  
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Cleaners

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[INQ. NO. 2608E07] Founded in 2019, The K Korea Co., Ltd. is a technology venture that commercialized the world’s first cordless steam mop cleaner based on its own patents.
Holding domestic and overseas trademarks and certifications, The K Korea is expanding into North America and Europe with its LOAAS steam cleaners and AI steam robot cleaner.

Cordless Steam Mop Cleaner (AKS-3000)
The AKS-3000 is a floor-type cordless steam cleaner powered by TKK’s patented cordless steam technology. With a fast-preheating time of approximately 30 seconds, it is ready to be used quickly and efficiently.

In Safety Mode, it operates at around 80°C, allowing steam cleaning on surfaces ranging from engineered wood flooring to marble without damaging the floor.
For tougher stains, Smart Steam Mode delivers high-temperature steam at approximately 100°C for more intensive cleaning. The detachable microfiber pad attached to the bottom of the unit can be easily replaced for convenient maintenance.
The AKS-3000 is equipped with a 330 ml large-capacity water tank and a detachable 2,300 mAh lithium-ion battery, providing more than 25 minutes of cordless steam cleaning in safety mode.
Its slim head reaches under low furniture, while the self-standing design, high-brightness LED display, and 90-degree rotating hinge enable convenient and flexible cleaning from multiple angles.

Cordless Steam Cleaner (AKS-5000)
The AKS-5000 is a premium model that enhances the sterilization and cleaning performance of the AKS-3000. Its Dual Sterilization System combines high-temperature steam with a UVC lamp to achieve 99.9% sterilization.
The mop rotates up to 500 times per minute, while its automatic hinge structure moves 90° vertically and 180° horizontally for easier cleaning along corners, wall edges, and narrow gaps.

In Safety Mode, it operates at 70–80°C to clean surfaces ranging from engineered wooden flooring to specially coated floors while helping protect the floor surface, while Power Steam Mode at 100–120°C removes stubborn contamination.
The cleaner also features a water spray function, a 330 mL water tank, and a removable 2,300 mAh lithium-ion battery. When placed on its dedicated charging cradle, the ambient LED functions as indirect mood lighting.
The AKS-5000 was selected for awards at Good Design Korea 2021, the 2021 Seoul Awards, the 10th KES Innovation Awards, and Brand K 2022.

AI STEAMA Steam Robot Cleaner
The AI STEAMA AI-powered steam robot cleaner detects and eliminates floor contamination using high-temperature steam alone, with no chemical detergents, achieving 99.9% sterilization.
Proprietary Perceptive Steam Control (PSC) technology combines a multi-sensor array with an on-device AI MCU, analyzing floor data within 0.02 seconds to automatically control steam-particle size and spray patterns — and no

Internet connection is needed.
Cognitive steam technology autonomously recognizes floor material and contamination type, optimizing steam volume and temperature for superior cleanliness with zero manual operation.
 
 
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