Advanced driver assistance system

CES 2015

Korea’s consumer companies to take the stage at CES 2015 with latest innovation technologies

Korean consumer companies’ market-leading solutions will be presented capturing keen attention among industrial circles at the forthcoming CES 2015, which will feature 20 category-specific marketplaces highlighting innovation across diverse product areas.

From January 6 to 9, Korean suppliers will seek more business opportunities – seizing the early global market opportunities of the New Year at the largest-ever scale exhibition, where more than 3,500 units of consumer home appliances and technologies will be presented. Korea’s smalland medium-sized enterprises (SMEs) will make use of this year’s active drives in the global markets in order to maintain favorable mood for them. In the meantime, Korean global giant consumer makers – Samsung Electronics and LG Electronics – are more proactively moving to maximize the promotion effects they are considering for their large share of market dominance.

The former is planning to mass-produce QD (Quantum Dot) TVs after unveiling those products at the event. The latter is also strategically considering exhibition of QD TVs and their mass-production.

Hyundai will exhibit its latest automotive models equipped with market-leading technologies among an enhanced lineup of automotive technology exhibits at the exhibition as way of boosting its brand awareness, where other global auto makers are also scheduled to be at the venue – such as Audi, BMW, Chrysler, Ford, GM, Hyundai, Mazda, Mercedes, MINI, Toyota and Volkswagen. These makers’ such plans were reportedly determined to join the trend of underscoring the expanding intersection between consumer technologies and automobiles.

korean-electronics.com | Blog Magazine of korean electronics, brands and Goods

[INQ. NO. 1412E07] PLkTechnologies’ advanced driver assistance system ‘OPTIAN’ is among the company’s top priority in steadily knocking global potential markets with some noticeable functions enabling the driver to enjoy safer and more convenient driving, even preventing and absorbing various kinds of potential risks in driving.

With adopted forward collision warning function, the product calculates the expected time to collision through the relative speed and the distance between a driver’s vehicle and a front vehicle.

So when a risk of forward collision potentially occurs, the IT emits the warning signal.

This product faithfully carries out watching the right/left lines of a driver’s lane to detect lane departure. In the case of when a risk of lane departure occurs, it also generates a warning signal.

While the traffic flow stops, it keeps watching the front vehicle to detect resuming of traffic flow and gives an informing signal to a driver. The employed full HD, 2 Channel VEDR with the highest specification can record events of accidents or outside impacts. Now, the maker keeps its export drive focused on major global markets including the U.S.A., China, Thailand, Chile, etc. The further target markets the maker is currently considering are some European countries.

korean-electronics.com | Blog Magazine of korean electronics, brands and Goods

CES 2015

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