CES 2015

Korea’s consumer companies to take the stage at CES 2015 with latest innovation technologies

Korean consumer companies’ market-leading solutions will be presented capturing keen attention among industrial circles at the forthcoming CES 2015, which will feature 20 category-specific marketplaces highlighting innovation across diverse product areas.

From January 6 to 9, Korean suppliers will seek more business opportunities – seizing the early global market opportunities of the New Year at the largest-ever scale exhibition, where more than 3,500 units of consumer home appliances and technologies will be presented. Korea’s smalland medium-sized enterprises (SMEs) will make use of this year’s active drives in the global markets in order to maintain favorable mood for them. In the meantime, Korean global giant consumer makers – Samsung Electronics and LG Electronics – are more proactively moving to maximize the promotion effects they are considering for their large share of market dominance.

CES-2015 The former is planning to mass-produce QD (Quantum Dot) TVs after unveiling those products at the event. The latter is also strategically considering exhibition of QD TVs and their mass-production.

Hyundai will exhibit its latest automotive models equipped with market-leading technologies among an enhanced lineup of automotive technology exhibits at the exhibition as way of boosting its brand awareness, where other global auto makers are also scheduled to be at the venue – such as Audi, BMW, Chrysler, Ford, GM, Hyundai, Mazda, Mercedes, MINI, Toyota and Volkswagen. These makers’ such plans were reportedly determined to join the trend of underscoring the expanding intersection between consumer technologies and automobiles.

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