CES 2015

CES 2015 reaffirms Korea as an electronics powerhouse with challenges to fundamentally improve the nation’s electronics industry

The recently ended CES 2015 was a place by which Korean people could reassert its status as a one of the global leading nations in the electronics industry. At the same time, concerns were raised among participants over too much investment in TVs and home appliances compared with other areas of electric items.

Samsung Electronics and LG Electronics displayed SUHD TVs and OLED TVs, each, and succeeded in making a big promotion at a similar level to what they intended. The two companies have also competitively unveiled futureoriented home appliances including next-generation washing machines capable of supporting high competitive washing functions. In particular, they emphasized “openness” in line with the era of Internet of Things (IoT). This means such an approach could help Korea take the market initiative of IoT in the near future in the global market.

CES-2015_! However, warning voices among industry experts are being raised over excessive underestimation of overseas competitive rivals including companies of Japan and China. A series of related products including 4K(3840 x 2160)cameras, switchers, from Sony, switchers, displayed at the CES 2015, were in the middle of such atmosphere – industry experts openly say Japanese companies still partly affect the quality of Korean-made TVs. Also, Sony’s integrated 4K chipset technology and Panasonic’s aerial entertainment system, unveiled at the exhibition, raised awareness of the importance of the secure of the basic technologies among participants at the fair.

The growing competition from Chinese home appliance makers emerged as an urgent challenge that needs to be addressed in the near future. In fact, Some Chinese companies including Hisense, Changhong, massively presented their cutting-edge technologies in the area of smart home including smart switch, electric bulb by utilizing their prior experiences of chasing after Korean companies in the field of TVs. Chinese-made products are being considered home appliances enhanced in terms of design and performance. This means, regarding the so-called, “Chinese Shock,” by last year, TVs were at center stage, but from this year, home appliances are emerging as a frontrunner by replacing the existing role of TVs.


Korean-Products.com | Blog Magazine of Korean products, brands and Goods

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CES 2015

Korea’s consumer companies to take the stage at CES 2015 with latest innovation technologies

Korean consumer companies’ market-leading solutions will be presented capturing keen attention among industrial circles at the forthcoming CES 2015, which will feature 20 category-specific marketplaces highlighting innovation across diverse product areas.

From January 6 to 9, Korean suppliers will seek more business opportunities – seizing the early global market opportunities of the New Year at the largest-ever scale exhibition, where more than 3,500 units of consumer home appliances and technologies will be presented. Korea’s smalland medium-sized enterprises (SMEs) will make use of this year’s active drives in the global markets in order to maintain favorable mood for them. In the meantime, Korean global giant consumer makers – Samsung Electronics and LG Electronics – are more proactively moving to maximize the promotion effects they are considering for their large share of market dominance.

CES-2015 The former is planning to mass-produce QD (Quantum Dot) TVs after unveiling those products at the event. The latter is also strategically considering exhibition of QD TVs and their mass-production.

Hyundai will exhibit its latest automotive models equipped with market-leading technologies among an enhanced lineup of automotive technology exhibits at the exhibition as way of boosting its brand awareness, where other global auto makers are also scheduled to be at the venue – such as Audi, BMW, Chrysler, Ford, GM, Hyundai, Mazda, Mercedes, MINI, Toyota and Volkswagen. These makers’ such plans were reportedly determined to join the trend of underscoring the expanding intersection between consumer technologies and automobiles.

korean-electronics.com | Blog Magazine of korean electronics, brands and Goods