CES 2015 reaffirms Korea as an electronics powerhouse with challenges to fundamentally improve the nation’s electronics industry

The recently ended CES 2015 was a place by which Korean people could reassert its status as a one of the global leading nations in the electronics industry. At the same time, concerns were raised among participants over too much investment in TVs and home appliances compared with other areas of electric items.

Samsung Electronics and LG Electronics displayed SUHD TVs and OLED TVs, each, and succeeded in making a big promotion at a similar level to what they intended. The two companies have also competitively unveiled futureoriented home appliances including next-generation washing machines capable of supporting high competitive washing functions. In particular, they emphasized “openness” in line with the era of Internet of Things (IoT). This means such an approach could help Korea take the market initiative of IoT in the near future in the global market.

However, warning voices among industry experts are being raised over excessive underestimation of overseas competitive rivals including companies of Japan and China. A series of related products including 4K(3840 x 2160)cameras, switchers, from Sony, switchers, displayed at the CES 2015, were in the middle of such atmosphere – industry experts openly say Japanese companies still partly affect the quality of Korean-made TVs. Also, Sony’s integrated 4K chipset technology and Panasonic’s aerial entertainment system, unveiled at the exhibition, raised awareness of the importance of the secure of the basic technologies among participants at the fair.

The growing competition from Chinese home appliance makers emerged as an urgent challenge that needs to be addressed in the near future. In fact, Some Chinese companies including Hisense, Changhong, massively presented their cutting-edge technologies in the area of smart home including smart switch, electric bulb by utilizing their prior experiences of chasing after Korean companies in the field of TVs. Chinese-made products are being considered home appliances enhanced in terms of design and performance. This means, regarding the so-called, “Chinese Shock,” by last year, TVs were at center stage, but from this year, home appliances are emerging as a frontrunner by replacing the existing role of TVs.

 
 
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