Samsung Electronics Expands its Automotive Electronics Business
Acquires ZF in Germany, a key autonomous driving company through its subsidiary Harman
Samsung Electronics has acquired ZF’s advanced driver assistance systems (ADAS) business for 1.5 billion euros through its subsidiary, Harman.
ZF, founded in Germany in 1915, is a global total electronics company boasting over 100 years of history and technological prowess. It has wide business areas from ADAS, to transmissions, chassis, and even electric vehicle operating components. ZF’s ADAS business, which Harman is acquiring, is ranked No. 1 for its ADAS smart cameras. It already supplies products to numerous automakers through collaborations with various semiconductor companies, including Mobileye. This is expected to contribute to Harman’s future expansion of its sales network.

Automotive semiconductors (processors) are currently transitioning from a distributed structure to a domain-centric structure and even a centralized control structure.
According to industry sources, the ADAS and centralized controller market is projected to grow rapidly from US$ 42.2 billion in 2025 to US$ 65.7 billion in 2030 and more than US$ 127.6 billion in 2035.

Harman already has a strong portfolio of automotive electronics focused on the in-cabin experience (ICX), including in-vehicle infotainment (IVI), digital cockpits, car audio, and telematics. Harman is expanding into future growth areas by introducing new products focused on enhancing ICX.

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Samsung’s plan is based on the phenomenon that the premium smartphone market remains sluggish, such as the prolonged flagship model replacement cycle, while the demand for mid-range and low-end phones is growing, particularly in emerging markets. In addition, it seems that Samsung has a willingness to pre-empt the Chinese makers, such as Huawei, Xiaomi, Oppo, Vivo, etc., from expanding their positions in the market of mid-range and low-end phones.
In addition to modifying its mid-range and low-end phone strategy, Samsung Electronics has also made clear its target customers. President Koh said, “The strategy organization for mid-range and low-end smartphones will have a positive impact on targeting the millennium generation (the generation born in the 1980s to early 2000s).
CNBC and other foreign media evaluated that Samsung Electronics revised its mid-range and low-end phone strategy in order to cope with the sluggish global smartphone market.
‘Galaxy Tab S4’ of LTE and WI-FI will be released in black and gray colors. The price is differentiated depending on the embedded memory capacity: The domestic price of the LTE model is KRW 880,000 (embedded memory of 64 GB) and KRW 990,000 (embedded memory of 256GB), and WI-FI model is KRW 792,000 (embedded memory of 64GB) and KRW 891,000 (embedded memory of 256GB), respectively.



